B2: The Business of Starbucks

To deepen your understanding of The Business of Starbucks, students can engage in supplementary activities that target key language skills while exploring how this global coffee brand has grown and adapted to market challenges. These exercises focus on vocabulary, grammar, listening, reading, and writing, all centered around the concept of business growth, brand management, and customer experience. Here’s how students can benefit: Vocabulary Building: Activities such as matching definitions and completing sentences with terms like "expansion," "customer experience," and "profit cannibalization" help students confidently use business-related vocabulary when discussing Starbucks' strategies and challenges. Grammar Practice: Grammar exercises involve constructing sentences related to business growth and hypothetical scenarios, such as, "If Starbucks had expanded too quickly, it might have faced greater challenges," allowing students to practice conditionals and modals in context. Listening Skills Development: Listening exercises, including videos or discussions on Starbucks' business strategies, provide real-world examples and help students improve their comprehension of spoken English in business settings. Reading Comprehension: By reading articles and case studies on the growth and challenges of Starbucks, students can analyze the company’s strategies, customer experience improvements, and financial adjustments, enhancing their reading skills and critical thinking. Writing Improvement: Writing tasks, such as essays or reports, encourage students to express their views on Starbucks' business model, growth strategies, and future prospects, helping them develop clarity and coherence in their written communication.